More About bebe bebe is a Retailer that offers a different type of clothing, handbags, shoes, and accessories for women. Designed for the confident, sexy, modern woman, bebe may be a global label that embodies a sensual, sophisticated lifestyle. Chairman and Founder Manny Mashouf opened the primary bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the primary contemporary fashion brand. Over 40 years later, bebe has established itself together of the world's top fashion retailers.